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About MBman

MBman is an online health, grooming, and wellbeing magazine for men. Just like our sister site, mamabella, we take a science-led, inclusive approach to product reviews and in-depth features about skin, hair, mental health, and more.


We cut through marketing hype and noise to help people who identify as male become more informed about the grooming industry and take control of their looks and lives.


While building mamabella’s audience, our founder Victoria Woollaston-Webber and MBman’s Editor, Gary Moss, found that few sites are dedicated solely to male grooming. Many brands cover the topic, but few devote their entire online, or offline space to it.


Our ethos is to create an approachable, friendly, and accessible site aimed at men who are short on time, short on money, or who are taking their first steps into the world of grooming, skincare, haircare, and men’s makeup.



We would be delighted to hear your views and comments. Please fill in the form on our Contact page for general inquiries, or use one of the relevant email addresses below for more specific requests.



If you wish to send us samples for review, please use the postal address in the footer or contact us directly using the emails above.


MBman is part of the MB Group, which also includes inclusive health and beauty site, mamabella


The group media kit can be found here



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  • Victoria Woollaston

    Victoria is MBman's founder and editor-in-chief. She's been a science, technology, lifestyle editor for 15 years and is passionate about sustainability, democratising access to beauty and grooming products, and cutting through the marketing bullshit to uncover how products work. She also owns and runs the beauty website mamabella

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  • Gary Moss

    Gary is MBman's editor. As a qualified journalist and editor for more than 15 years, he writes on a number of topics including property, interior design, sport, and sustainability. He has a knack for getting to the heart of a story or topic quickly and produces well-researched features for his readers

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